Supported customer experience
A survey on customer experiences supported by consumers! An examination of the factors that deepen trust relationships with customers.
I found an article released by KPMG that is very important to consider when thinking about BtoB marketing, specifically regarding customer experience. The research is based on the six pillars of customer experience. I felt that there are elements related to "relationships" and "trust," which we consider to be core aspects, that are common in BtoB as well, so I am explaining them. *For more details about the article, you can view it through the related link. Please feel free to contact us for more information.*
- Company：COLUMBUS PROJECT Co.,Ltd. Tokyo
- Price：Other
